I propose that Medium invests the same amount it did on the Challenge thusly: send one unsigned Powerball ticket to each of the writers who have contributed regularly, a minimum of two times per month, for a minimum of six months. Here's the catch: one of those tickets is pre-loaded with a $5,000 payoff, payable by Medium. These are writers who've demonstrated they will continue to write because it's what they do, but now they will have at least as good a chance for a nice payday as they did with the MWC. Plus, one of them could really win BIG, at no additional cost to Medium.